For owners
Data-driven pricing, dedicated marketing and contracts reviewed with a legal eye. Know exactly how we will sell your property — before you sign anything.
Request a free valuationThe process
Before your property goes to market, we run a detailed analysis of the area, the active competition, sold properties and the values actually transacted. We don't just look at asking prices on the portals: we distinguish between what is advertised, what is actually selling, and what the market is willing to pay.
You receive a clear positioning recommendation, with a realistic value range, a market-entry strategy and a justification for every number. The goal is simple: to sell for the best possible price, within the best possible timeframe.
A well-presented property sells better. Before launch, we assess how the property will be perceived by buyers and suggest simple improvements that can increase interest and perceived value: space organisation, minor repairs, painting, lighting, decoration, home staging and photo preparation.
When needed, we can also coordinate trusted partners for small works, cleaning, maintenance or visual preparation of the property.
Before promotion begins, we verify the property's essential documentation, including the tax register (caderneta predial), land registry certificate, use licence, energy certificate, floor plans, registered areas and any restrictions. Where applicable, we also review mortgages, releases, usufructs, inheritances, powers of attorney, licences, past works and other elements that could impact the sale.
Problems identified early can be solved in time. Problems discovered late can delay or even compromise a deed.
Every property gets its own strategy. We don't work with just an online listing. We create a professional presentation with photography, video, digital brochure, optimised sales copy and a dedicated property page. When it makes sense, we develop materials in several languages to reach national and international buyers.
Promotion can include property portals, targeted digital campaigns, social media, buyer databases, the RE/MAX network, contacts with other agents and strategic outreach to investors, expats and qualified clients. The goal is to give your property the right exposure, in front of the right people.
After launch, we closely monitor the market's reaction. We track views, incoming contacts, information requests, scheduled viewings, buyer feedback and comparison with competing properties.
The owner receives regular updates, with clear information on the campaign's performance and, when needed, strategy adjustment recommendations. Selling well also means reading the market in real time.
Not every viewing represents a real opportunity. Before moving forward, we assess the buyer's profile, financial capacity, decision timeline, source of funds, whether they depend on a mortgage and whether they are truly ready to proceed.
Viewings are conducted professionally, with a careful presentation of the property, highlighting of its strengths and answers to buyers' main objections. After every relevant viewing, we share the feedback with the owner.
When an offer arrives, we analyse far more than just the price. We assess payment conditions, timeline to the promissory contract, deposit amount, financing needs, suspensive conditions, deed date, buyer flexibility and the security of the operation.
Negotiation is conducted strategically, protecting the seller's interest and seeking to improve not only the final value but also the terms of the deal. A good offer isn't just the highest one: it's the offer most likely to reach the deed.
The promissory contract of purchase and sale is one of the most important stages. We accompany its preparation and review, with special attention to the clauses that protect the seller: deposit amount, deadlines, suspensive conditions, breach, financing, handover, documentation, included items and deed date.
Whenever necessary, we coordinate with lawyers, solicitors, banks and notaries to ensure the process advances safely.
After the CPCV, we continue to follow the whole process until the final signature. We coordinate with the buyer, bank, credit intermediaries, solicitors, land registry, notary and all other parties. We confirm deadlines, documentation, amounts, mortgage releases, tax forms and everything needed for the deed to run without surprises.
On deed day, we attend in person and make sure that what was agreed is what gets formalised.
The sale doesn't end at signature. We assist with key handover, meter readings, equipment documentation, warranties, manuals, condominium matters and everything relevant for an organised transition.
Our goal is for the seller to have a safe, professional and calm experience from start to finish.
Selling a home isn't just publishing photos and waiting for calls. It's setting the price, preparing the property, creating qualified demand, handling objections, negotiating well, legally protecting the seller and following every detail through to the deed.
That is our job.
Transparency
Our remuneration is a brokerage commission agreed in the contract, paid only when the sale completes — usually split between the promissory contract and the deed. No sale, no cost.
The commission is defined case by case, depending on the property, the marketing strategy and the contract regime. We present the proposal in writing, at an in-person meeting, with no obligation: fees on request.
What's included depends on the contract regime. By way of example: valuation and market study, professional photography and video, home tour, drone, dedicated property page, digital marketing, paid ads, international partnerships, viewing management, negotiation and legal-documentary support through to the deed.
FAQ
Under exclusivity, the property has a single person responsible for the strategy — and that is the regime where we invest the full marketing (video, dedicated page, campaigns). In an open regime, several agencies publish the same property, often with different prices and photos, which devalues the property's perception among buyers. We explain the differences at a meeting and the decision is always yours.
The essentials: urban tax register (caderneta predial), permanent land registry certificate, use licence (or exemption), energy certificate and housing technical datasheet where applicable. If there is a mortgage, the release is handled with the bank. We verify everything at the start of the process — one of the advantages of legal-grade support.
It depends on the entry price, the type and the area. A well-positioned property on the Cascais coastline can sell in weeks; an overpriced property can sit for months without offers — and properties 'burned' on the market end up selling below fair value. That's why we insist on a well-founded pricing strategy from day one.
The promissory contract fixes the terms of the deal before the deed: price, deposit, deadlines and conditions. It is legally binding — if the buyer withdraws, they lose the deposit; if the seller withdraws, they return double the deposit. The clauses make all the difference, and this is exactly where the team's contractual experience protects our clients.
As a rule, selling a property can generate capital gains subject to income tax, with relevant exceptions — such as reinvestment in a permanent own home. The framing depends on your specific situation (acquisition date, value, documented works, destination of the sale proceeds) and should be analysed case by case before deciding to sell. We can help you anticipate this impact.
Free valuation
Receive a well-founded analysis of your property's value, free of charge and with no obligation.